What the Media Says About Complementary Health Approaches
There’s not a lot of research about how the media reports on complementary health approaches. However, existing research has found that:
- Many news stories say complementary health approaches should be used with conventional medicine not instead of it.
- Media reports tend to describe complementary approaches as a treatment for an illness or specific symptoms, even though people also use complementary approaches to try to improve their overall health and to prevent illness.
- The tone of news reports on complementary approaches is generally positive, but that may be because the reports often leave out potential risks.